product development Archives

Growth: You can sell a product but, should you, and will it sell?

Tips on whether to sell a product or service – from the 2018 series of Threads discussions. Discussion host: Andrew Callard, Marketing Business Consultant/Coach, Business Developer, Project Manager at Aimed Business. Context Our ability to innovate and fast prototype appears to have accelerated with ever more ingenious products being launched. Yet many of these ‘fail’. ThatContinue reading “Growth: You can sell a product but, should you, and will it sell?”

Ops: Product management has evolved – has your company?

Tips on effective product management practices for busy founders and managers of growing technology companies– from the 2018 series of Threads discussions. Discussion host: Jock Busuttil – Freelance Head of Product, Founder, Author & Conference Speaker. Context Effective product management involves deciding, formally or informally, what goes on your product roadmaps. You’ll benefit by measuring the successContinue reading “Ops: Product management has evolved – has your company?”

Ops: How do you bridge the gap between sales/marketing and your ops teams?

Tips on sales/marketing and engineering/ops collaboration – from the 2017 series of Threads discussions. Discussion host: Andrew Callard, Marketing Business Consultant/Coach, Business Developer, Project Manager at Aimed Business. Context Sales and marketing is a science, just like ops and engineering. It should command equal rigour and status within your organisation. Marketing begins early for start-ups FoundersContinue reading “Ops: How do you bridge the gap between sales/marketing and your ops teams?”

Growth: How do you stay innovative, in the face of day-to-day operations?

Tips on striking the balance between generating new IP/innovation and ops/delivery, and some considerations around doing so – from the 2017 series of Threads discussions. Discussion host: Peter Cain, change and growth consultant at Anamosys Context You’ve done your research, the product is launched, and now you’re busy improving things and delivering new features. Yet,Continue reading “Growth: How do you stay innovative, in the face of day-to-day operations?”